If you’re doing any work online, you know email list building is one of the most important things to concentrate on. It’s the only medium you have complete control over and it allows you to build long term relationships people who would otherwise be complete strangers. The faster you build your list the faster you become a success no matter what niche you’re in. When they say the money is in the list, it’s not a joke.
List Building Today: The World is a slightly different place
Before, all you needed to do was throw up a popup asking for people to sign up to your list and voila, you’d probably get 100 subscribers a day. Now, people are much more protective of their inbox because they’ve been spammed to death. Just like with everything else, you need to evolve with the times and take the bull by the horn. Or you can be left in the dust of your competition. With all the information out there on list building, it can be daunting to understand what really works and what will just waste your time. In this guide, I’m going to give you all the tools, case studies, and information you need to become a list building master.
The Ultimate Collection of the World’s Best List Building Strategies that Will Take you From Zero to a Million Without Wasting Time, Energy, or Resources.
This guide is full of the best actionable list building strategies on the internet. If you follow ANY one of them then your list will grow without question.
While you’re growing that list of highly engaged subscribers, you need to nurture them so when you’re finally ready to sell your product, service, or membership they’ll be ready to buy.
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Table of Contents
Chapter 1: How to implement a Welcome Gate
Chapter 2: How to Use Content Upgrades to get 500% more options
Chapter 3: Using contests to get over 100,000 subscribers
Chapter 4: Turn your 404 page into a Lead Magnet
Chapter 5: The Right Way to Guest Post for List Building
Chapter 6: How to Use Facebook Retargeting Pixels to Capture The 98% of Website Visitors that Leave too soon
. Chapter 7 Exit Popups to double or triple your Options
Chapter 8: List Building Resources
Chapter 1: How to implement a Welcome Gate that actually gets people to subscribe to your list.
A welcome gate is a tried and true method for list building, but there’s just one problem, most people don’t use it correctly. They offer what no one really wants. If I join your mailing list, it’s because you’re giving me something I find valuable right away. Not because you want to send me weekly updates and promote products to me over the long term. Does it like the pros and give your audience exactly what they want? Resources:
How To Create a Welcome Gate in Wordpress How I got 14,547 New Email Subscribers From One Page on my Site The Wordpress Plugin That Doubled my Conversions Welcome Gate Examples to Get your Juices Flowing
Chapter 2: How to Use Content Upgrades to get 500% more opt-ins
Content upgrades work very well and can be used to build a highly targeted and responsive list of subscribers for you. The secret to having an effective content upgrade is to make it complimentary to what your content is about. For example, a piece of content about how to bake a cake can be upgraded with a gated PDF about your favorite cake recipes. Take a look at your most visited pages and decide where a content upgrade will make the best sense. Resources:
How To Add Content Upgrades in Wordpress and Grow Your Email List How We Used Content Upgrades to Increase Email Options 16x How I Increased My Conversion Rate by 300% Using Content Upgrades List Building Case Study: How to get 492% More Email Subscribers Why Content Upgrades are the Single Thing That Will Rock Your Email List Content Upgrades Pro: Create content Specific Bonuses (plugin)
Chapter 3: Using contests to get over 100,000 subscribers
Everybody loves a freebie, something that appeals directly to a want or a need they have. When you understand your audience, a contest can be one of the best ways to get thousands upon thousands of subscribers to join your list. When you do it right, your contestants will become brand ambassadors and make sure your contest goes viral. I’ve put together a few case studies of how to run a proper contest and a few resources that will improve the chances of your next one going viral. Resources
7 Essential Ingredients For Making Your Contests Go Viral Facebook Contest Traffic Formula: 10 Impressions to 49,953,075 impressions (with no ad spend) What I learned from Growing my Email List 3,418% (nearly 200k) In just 11 days How We gained 200,000 new emails giving away some dropbox accounts
Chapter 4: Turn your 404 page into a Lead Magnet
Let’s face it, as your website grows, things get moved around and links get broken. Instead of having a 404 page that only tells your visitor the page they’re looking for has been deleted or moved to another location (talk about a depressing user experience). It’s an amazing opportunity to present them with something they would find valuable. It may take more than 5 minutes to set up, but it’s a permanent lead magnet for you and a place to show off your brand personality: Here are some of the best 404 pages I’ve seen and resources to make your own just as good.
How to Create a Spectacular 404 Error Page What Makes a Great 404 Error Page? 30+ Best Free 404 HTML Templates Download My Own Error Page Lego Error Page B3ta Error Page Example Viadeo Error Page Example
Chapter 5: The Right Way to Guest Post for List Building
A few years ago, Matt Cutts made us all afraid to guest post, but it’s still the best way to expand your audience and build authority in any niche you find yourself. What many people don’t do is use it with the intention of building a strong email list. Every guest post you do on a high authority site should net you a minimum of 200 new subscribers. Wondering how? Here are the strategies to use to get to that goal.
Chapter 10: Guest Posting (The Advanced Guide to Link Building) How To Build Your Email List Through Smart Guest Blogging The Expanded Guest Post How to write the perfect Outreach Email: The 9 step Script for Emailing Busy People Rapid List Building With Guest Blogging List of 50+ Quality Blogs that Accept Guest Posts Ultimate List of Sites that Accept Guest Posts A Massive List of 200+ Blogs that Allow Guest Blogging
Chapter 6: How to Use Facebook Retargeting Pixels to Capture The 98% of Website Visitors that Leave too soon.
Using Facebook retargeting for list building is a little more advanced, but it can yield amazing results with a relatively small budget. You can get very targeted subscribers for as little as $.02, that’s a list of five thousand people with just 100 dollars. A rule of thumb is to make the retargeted advertisements highly relevant to the content your visitor checked out on your website. Resources:
How I Created a 7425% ROI on A Single Campaign, in 24 hours (Usually, I would give you multiple resources but this one is so comprehensive that you don’t need any other ones. Just replace the product ads with an opt-in offer and see email subscribers for as little as $0.01-$0.04)
Chapter 7: Exit Intent Popups to double or triple your Options
People leave you website for a hundred different reasons. Maybe they’re done the reading, maybe the content wasn’t relevant, or maybe they don’t have enough time to finish your 5000-word blog post. Whatever made your reader abandon the page, an exit intent popup is the last opportunity for you to try and salvage their contact information before they leave you for Good. Here are some resources and case studies for you to sink your teeth into:
7 Best Practices for Using Exit Intent Popups Top 9 Exit Intent Plugins How Digital Marketer Generated 2,689 Leads in 14 days using “On Site Retargeting” How We Increased our Email Subscribers 600% with Optin Monster How An Exit Overlay Drove a 9.81% increase in order Volume and 452% more email Subscribers There you have it, everything you need to become a list building rockstar, but I'm not going to end there. I've put together a bonus bundle for you to take your list building to the next level. Just click on the image below to get the PDF of the List Building Guide A Bonus Chapter 10 of the best list building case studies Killer welcome email template.
